[sudosteph]

I think this is where we disagree a little. I don't think most coding toys actually are mostly aimed at boys. How would that even work? Do they require a Y chromosome to operate or something? They're just marketed to boys (and parents of boys), and parents and children alike buy in. The toy market today is highly segregated in marketing to boys vs girls, and toys that were not specifically "gendered" in the past are in the "Boys" section today (or sometimes vice versa).

For example, I know that when I was a kid I hated that any trip to McD's included me awkwardly going up to the front counter to exchange for the "boy" toys because I thought windup toys were more fun than dolls or pink bracelets or whatever. My favorite toys were things like beyblades, zoids, k'nex you know, things that I could build with and would move.

I was never not a girl for finding toys marketed to boys as more fun. I just knew that the toys that were in the "boys" section were more stimulating to me (and my sister felt the same too). I was lucky enough to have parents who didn't care, but some do and it just creates a cycle where girls say they prefer things that are targeted to girls (as opposed to the large number of toys that are only marketed to boys), and market researchers see that success and double-down, just making more stereotypically "girly" toys that sell to that defined market segment instead of making more gender-neutral toys with more inclusive ads (because they're afraid that advertising to girls will scare off boys).

So that's my concern here. I'm glad that girls and boys alike love jewelbots already, but do fear that explicitly saying that they are "for girls" will implicitly give credence to the idea that other toys are "for boys". As engineers we should not promote the idea that science toys without sparkles or pink on them are for boys, it should just be for kids. It limits the range of creative exploration available to girls who are trying to learn both science, and who they are and what conforming to social pressure allows if you tell them that they need to like girl oriented toys b/c everything else is for boys.

[sarajo]

Far be it for me to be prescriptive about what girls and boys should like. Truly, we think of ourselves as more "feminine" in design. Some boys like things that are feminine, there are many people that identify as feminine.

We are here to change the number of coders that identify as female. In order to do that, we talked to a lot (over 200!) of kids that identify as female and built what they asked us to build.

You can read more about our reasoning here: https://medium.com/jewelbots-weblog/what-if-we-could-build-m...

and my view on femininity here: https://medium.com/thelist/papas-please-let-your-babies-grow...

Thank you for your feedback and thoughts, these conversations are super important if we are going to change the number of women in computer science.

[sudosteph]

Thanks for sharing your reasoning. I can't say I'm on the same page when it comes to femininity, though there's no reason to get into that here. I do see where you're coming from and appreciate the time and effort you're putting towards making it a reality. It is a pretty cool product to boot. If you ever do a programmable digital pet, I'll be all over that.

[sarajo]

Thank you! I respect your opinion as well, it's great to hear it. We all have our own version of feminism, and everyone is working towards similar goals. Man, making the next Tamagotchi would be amazing, I wonder if anyone has started?

[sudosteph]

Doooo iiitttt!!! :D

Imagine if it evolved differently based on how you programmed it and other virtual pets you encountered.

Could be really fun, but I understand if you have too much on your plate as is!

[follower]

FWIW a number of years ago I created a concept for a virtual pet toy that was aimed at exploring alternate approaches which might encourage girls--who may not have been previously interested--to learn to code and other computer science related concepts (such as state machines).

One interesting aspect that GoldieBlox's research mentioned was that they found girls became more engaged when there was a story with a purpose (e.g. help this puppy) or opportunity for story-telling.

This made me wonder if there would be potential for combining an already popular electronic toy concept (virtual pets) with a programming environment that was also a story-telling environment. The behavior of the pet would be determined by a state machine generated from the story.

For example:

    Hello my name is [Oinky].
    When I am [tired] I [sometimes] want to [play].
    When I am [hungry] I [always] want to [eat].

Then the state machine for the virtual pet could be generated from that. (And associated graphical appearance, sounds etc.) Another appealing aspect of the virtual pet form factor was that low-resolution pixel art was accessible (in terms of skill required) and wouldn't look out of place. (I also believe there's a lot of value in a tangible physical "thing" that people can carry & show-off.)

I ended up getting a bit distracted by the more generic question of how to produce a platform of enclosures & electronics that would enable people to prototype hand-held Arduino-based devices. (And then other things.) But I still think the idea is worth exploring.

Some online notes on these two projects:

* http://www.labradoc.com/i/follower/p/project-pet-designer-to...

* http://www.labradoc.com/i/follower/p/project-arduino-enclosu...

Offers of investment and/or consulting welcomed. :D

(With regard to a non-gendered Computer Science curriculum "Computer Science Unplugged" might be of interest: http://csunplugged.org/ )

[marci]

If only Jewelbots and Arduboy[0] had a baby device together... Maybe they should start by putting a ring on it, arduboy already made a (precious) bluetooth one [1]

[0] https://arduboy.com [1] https://www.youtube.com/watch?v=uDXsLxPPB88

[follower]

You might like to check out my other reply re:virtual pets... :)

Also, if you haven't already, you might be interested in researching Dr. Janese Swanson the founder of the "GirlTech" toy company (from mid-90s to early 2000s, I think) and maybe even trying to get in contact with her as she might have some valuable insight/opinions/contacts from her own experience for you.

I always appreciated the perspective that Pam Fox shared in her "I’m A Barbie Girl In A CS World" presentation:

* https://www.slideshare.net/wuzziwug/im-a-barbie-girl-in-a-cs... * http://www.youtube.com/watch?v=MIhPYefRndc

How's your experience of the Nordic nRF51822 been? My impression has been that they have some great technology but their tooling/SDK support doesn't seem to put much weight on easing transition from one SDK/IC version to another.

[Moru]

I don't think the problem is that girls don't want to code, we males are just crap at encouraging girls and even mentally abusing women trying to work in tech-jobs. This shows up on the news pretty often still.

Just look at the early days of computers, it was a womans job :-)

[stonemetal]

> mostly aimed at boys.

>They're just marketed to boys.

To me that is the definition of aimed at. Designed for stereotypical boy activities, marketed to boys. What does it mean to you?

[rtpg]

I think you're both actually agreeing. The other coding toys are marketed towards boys ("aimed at boys").

That means that it's less likely for girls to get exposed to them overall, because media aimed at them is different, teacher's behavior towards them is different, even their own parents' behavior towards them is different.

I get that marketing "for girls" might give credence to the "for boys" marketing... but if you look at the jewelbots page, the only point that is explicitly "girls" is the fact that the kids in the pictures are girls.

Everything else has been brought in by us. The "jewel = girls" aspect, the "friendship bracelet = girls" aspect... though some other media is even more pointed at that. Bit mixed feelings about it. I feel like it's trying to operate within the weird gender divide that exists in our society

[sudosteph]

Oh, I definitely think we're more in agreement than disagreement and am happy this product exists.

But you're right that the crux of my argument hangs on explicit "for girls" implying other toys as "for boys"

The reason I interpreted the "for girls" thing as explicit because: 1. When I first clicked the link, the HN title did say "for girls" in the title. It was edited by the time I had submitted my comment. 2. The GMA quote featured on the page advertises it as "One of the Smartest Gadgets for Girls" 3. The quote saying " Jewelbots serves girls. The future scientists, lawyers, mothers, doctors, and engineers of the world." at the bottom of the page. 4. The creator saying that other code toys were aimed at boys (which I agree could be a comment on the adverstising, but I took as a comment on the design of the toys).

Because I took "for girls" as an explicit design consideration for the reasons above, I also assumed that the "jewel" and "friendship bracelet" aspects were design choices to explicitly appeal to girls, rather than just parts of the toy that girls happen to like more than boys on average.

I would be happy to be wrong on this though. I just struggle to see how this changes the narrative of science/engineering toys for girls needing to be overtly feminine-themed while most functionally equivalent toys without those aspects are assumed to be for boys. Perhaps I'm not in tune with the market well enough, but I struggle to identify equivalently overtly-masculine themed coding toys from companies who say their mission is to help boys.

[jacalata]

I don't understand why you would expect anyone to say "this is for boys" when producing a toy that is generally considered to skew male. Try looking at Meccano, for instance - I've never seen them say "boys" but I'd bet money that most Americans see a racecar/truck/etc kit and think boy.

[atomical]

Weird gender divide? They are operating within social norms so it isn't a divide or weird to most people.

[adamsea]

> I don't think most coding toys actually are mostly aimed at boys ... They're just marketed to boys ...

Aren't "aimed at boys" and "marketed to boys" pretty much the same thing?