[sarajo]

Yeah, right? I don't think the drag -> drop coding does a lot of help when it comes to learning.

Talking to my male peers, I learned that most of them started coding when they were Tweens, largely because they wanted to make games or found an open source project they loved. Jewelbots are designed to be the same for girls. So far so good!

[scrumper]

Yup. There's a lot of stuff that tries to teach that 'programmer mindset'; flow programming is one end of it. My eldest daughter is 5 and is at the other end: the 'Robot Turtles' board game. She likes it. I really don't know that it will make the slightest difference in her future programming ability, which will range anywhere from epsilon to a lot (and will have nothing to do with me beyond me providing food, a roof, and moral support.)

Were she older, I would absolutely be making sure these got on her radar so I could gauge her interest. Nothing so crass as _showing her_ of course.

I love the risk you're taking here: not only a hardware startup, but also one where success is predicated on passing the cool filter of tween girls. There is something delightfully subversive in marketing C++ programmable jewelry to young girls; it's like a 'fuck you' to Lego Friends. I really want this to succeed. Good luck.