[untog]

I disagree.

"When Nyla got Jewelbots for her birthday she gave the second one to Wenhao, a girl in her class."

"Nyla and Wenhao's Jewelbots light up blue when they are together (Blue is Wenhao's favorite color)"

"They make a secret language just for their Jewelbots. Sending one buzz means "look behind you!"."

"Using the power of STEM, Nyla and her friends make games and custom friend animations by writing code and uploading it to their Jewelbots!"

That pretty unambigiously describes a piece of programmable jewellery to me. It's doing it in a more story-driven way than presenting a bulleted list of specs, but given the target audience that makes sense. Having read that page I'm really not even slightly confused about what it is.

[subroutine]

"Step 2 To begin coding your Jewelbot, you will need to download the Arduino IDE."

[samfriedman]

"Step 1: In a terminal, input the command vimtutor..."

[Double_a_92]

Yeah good luck with that. Most people struggle (not just little girls) already struggle to install software where you literally have to click "continue" 3 times...