[jeffdavis]

I am starting to see it: the name is too cheerful -- almost boastful about a powerfully-backed business beating their less-powerful competitors.

Markets are brutal sometimes. This still seems to rank pretty low on that scale. For a long time competition was looked at more like a non-violent form of warfare, and this wouldn't even register. Now, I guess we have a more cooperative view of business (or perhaps some people have just never been in business and don't know), so they should be sensitive to the plight of their competitors.

[Apocryphon]

There's a colonization sort of dynamic emerging when sharp differences in tech are involved. A VC-backed state-of-the-art startup going against old-fashioned brick and mortar shops is like tanks against spearmen in a game of Civ. Or gentrification through other means.