[AliAdams]

As someone with a company in the ISP space, this is awesome news.

One of the biggest problems in marketing that our team has come across, particularly in consumer broadband, is that as a company attempting to be open and honest about speeds and pricing, it can be hard to compete with the older players using bamboozling pricing and inflated speed claims to trick consumers thinking that they are giving a better deal.

These restrictions will level the playing field in the right direction for a more informed and better served consumer.

At a time of some very bad calls around internet legislation in the UK, this is finally a decision I think we can all applaud.

[zAy0LfpBZLC8mAC]

Yes, that sounds like a very good idea for both sides. It's annoying as hell when as an informed consumer, you have essentially no chance to figure out what the products even are that are competing for your money. How the hell am I supposed to decide between products that only guarantee that they won't provide more than a certain level of service with no lower limit? Just imagine supermarkets filled with "up to" products ... WTF?

[mrguyorama]

It's a disgustingly unhealthy market when the only possible way to find the best product for you is to buy service from each available option for over a year (in order to get the true, not stupid introductory price)

[kalleboo]

More transparency from ISPs would be amazing.

Despite their flaws, one thing I love about my ISP is that they openly publish the utilization MRTG graphs for their local fiber connection nodes.

So you can see where I live, they're starting to get close to saturation http://qos.plala.or.jp/traffic/flets/kagoshima.html but in other parts of the country they've already started to peak out http://qos.plala.or.jp/traffic/flets/chiba.html