[kakwa_]

I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generic in term of packaging.

Here is the label of the tin I ate yesterday for example:

https://image.ibb.co/kCxA0b/IMG_20171008_094309.jpg

no product name, just the composition of it.

Even the color are meant to associate to the composition (green -> little peas, pink/red -> bacon, white -> onions, orange -> carrots).

And a realistic photo of what to expect.

[wingerlang]

Does it change colors for each product? I would never consider that one as a budget brand by looking at it.

In Sweden (etc, I suppose) we have Euroshopper which is as minimal as it gets. It's instantly recognisable in each isle.

Example http://files2.coloribus.com/files/adsarchive/part_1664/16649...

[SyneRyder]

Australia has Black & Gold brand, not specific to a certain store but always low priced and bland packaging that is identical for every product (yellow box, black text).

http://www.lossofprivacy.com/wp-content/uploads/2014/01/abou...

Still not as utilitarian as the Dharma Initiative food packaging in the TV show Lost, though:

https://cdn2.vox-cdn.com/uploads/chorus_asset/file/1313454/l...

[kw71]

Walmart tried this with the 'Price First' brand, I don't watch tv but I pointed it out to my wife and she said it reminds her of 'Lost'

[inferiorhuman]

> I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generic in term of packaging.

Very common in the United States as stores don't license the brand names and so have to come up with a non-trademarked name.

[rbonvall]

In Chile we have the acuenta brand, whose packages are almost as plain as you can get: https://i.imgur.com/DeH1KR4.png