Some A/B testing might be needed, but my gut feeling is that this should be a flat fee service (lifetime).
- I think very few people will want to pay for 3 months of the service. I don't get continuing value from building a resume, and I will know in the very first few weeks if it's working. If after using the service I don't get companies trying to talk with me, I will be unhappy with the service.
- There's no point in continuing to pay for the service after I am hired. And my consumer spider-sense tingle every time I see "$/month", because I know somewhere on the checkout page there will be something like "cancel before 30 days otherwise we will charge". Seems shady practice for a service that has no value after I am hired. I will be thinking something like "why do they want to keep charging me if I got a job?"
Also, really, how many times do people look for jobs? They might update their resume every once in a while, but actively look? Every few years? Then why pay for something monthly?
Now, if this was a flat fee (even $25), I think more people would sign up, which might offset the "losses" of subscription (my point being there's no compelling reason to subscribe in the first place)
Some great points here, thank you! We've rightly got a lot of feedback on the pricing. We'll work on coming up with a better pricing model - thanks again.
I'm guessing that most people who use this service would pay for a month, gussy-up their resume, then stop using it.
That said, I'm with you with not wanting to pay for something like this.