[tedmiston]

I’m not sure what the data behind your conclusion that “no one seems to pay” for Sublime is. At $80, for me it’s a steal. This is one of the most important tools that a professional developer uses every day and a lifetime license on all of their machines costs less than 1 hour of their time.

Sublime is worth so much more than it costs. They could triple the price and it’d still pay for itself quickly. If they really really focused on making the most money they could sell it on a subscription model like JetBrains. Apple gets $100/year from an app dev for Xcode which is a nice round approachable number. Sublime could do the same if they wanted to.