[acdha]

Exactly – during the 90s I heard from a ton of companies looking to get on the web. They needed help understanding the technology but in most cases there were clear benefits from making things easier to find, customize, etc.

I’ve seen the same trend for blockchain evangelists to have gone deep into that technology but have only a cursory understanding of the businesses they’re trying to enter. A great example is the retail purchase model which always comes up in Bitcoin discussions, which ignores the fact that most people think credit cards are just fine and like things such as fraud protection more than the hypothetical chance of a fractional overhead reduction. There might be room there but it’s an uphill fight and the value is capped at the lowest Visa, et al. are willing to drop their merchant fees to.

I think your comment about selling tech is also important because the model puts some unusual constraints on it: you can sell to developers by focusing on tech details but how many developers are paid to work on problems which require trustless distributed systems and low transaction volumes? Most big systems require the opposite.