[stephenr]

It’s absolutely possible to do machine learning based tasks without sending all data to an ad network that builds a profile of your entire life to serve you ads.

Apple does a lot of on-device work, and anonymises what does need to talk to their backend for (eg map directions).

The problem is, google can’t adopt that pattern even if they want to (which they don’t) because their whole push for years has been about very thin (software wise) clients talking to a largely web based set of google services.