Interestingly enough, your comment contains two strategies commonly used by witting or unwitting disseminators/consumers of disinformation to dispute inconsonant reporting:
The title is "how the_donald influences the fake news ecosystem". Then they fail to provide any actual instance of that. Delete the word election from my comment (even though that was when this term was invented). And even then there is hardly one lame example of an image that the president retweeted, which was just a sort of conspiracy theory, not "fake news" that people thought was an actual news story.
It is a heavily loaded term. A rumor, or a nutjob conspiracy theory, or a trolling joke, all of these and more have been called "fake news". Is that what we're worried about now? I would say not. What I understand by fake news is a false story reported by a news channel or website or newspaper. For example, CNN reported on TV that "it is illegal to look at the wikileaks dump, except for us". This is fake news. I'd like for such articles to tackle this, not random trolling and conspiracy theories.
1. Calling it "fake news" ("Bullshit article")
2. Introducing a straw man