[thaumasiotes]

It's a fair comparison to make in terms of costs. But if your income temporarily stutters, you can just stop buying lattes.

[watwut]

I don't buy latte each day. I know no one who does.

If I would be theoreticaly buying latte each day, it would be either because I would love latte so much or because of some social reason (collegues I want to talk with are going there so I have to join etc).

Compared product is usually not needed socially and is no more appealing then daily latte I am not buying.

[gertef]

The people who respond to sales tactics are the sort of people who buy lattes every day, fo rhte same reason.