[rodw]

I get the metaphor and all, but I found this statement to be pretty over-the-top:

> Our old logo was a blue box that implied, “Dropbox is a great place to store stuff.” The new one is cleaner and simpler. And we’ve evolved it from a literal box, to a collection of surfaces to show that Dropbox is an open platform, and a place for creation.

Maybe this is just an intermediate step in an attempt to preserve some brand continuity, and something more radically different is coming later, but the new logo sure looks a lot like a blue box to me. I literally didn't realize the logo next to this text was the new logo, I kept scrolling down looking for something that wasn't clearly a box.

I actually agree that the new logo is an improvement -- it really is "cleaner and simpler" -- but I think it is ridiculous to look at that new logo as anything more than (or other than) a stylized box.