[techwizrd]

It's not that uncommon, especially in data science/analytics/engineering. I've definitely heard "ETL" more often that data pipeline or analytics pipeline.

This is a nice list[0] of ETL software.

0: https://github.com/pawl/awesome-etl

[sbuttgereit]

Not uncommon in the ERP/Enterprise/Business computing either. (I say that while I'm working on just such a project for a food distributor).