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by stefco_
3185 days ago
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Yes, but unlike clickbait advertising, microtransactions actually encourage a positive publisher-reader relationship. If you trust a news source to do good journalism and if you don't have to jump through hoops to pay for an article, my bet is that most people would happily throw down ยข10 or something for a good short read (or more for a better read). Conversely, I would be even more reluctant to read click bait if I was asked to pay to view it. So I think that micropayments is similar from a maximizing clicks perspective, but the incentive is actually to build a great relationship with readers. |
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