[pdkl95]

Unfortunately a lot of people fall for this technique. People that are generally educated and willing to argue back with rational/logical arguments seem to be particularly susceptible. The problem is assuming the person trying to introduce an inappropriate, reprehensible, hateful idea is trying to win an argument. They expect to lose the current argument, nor are they actually interested succeeding in the "marketplace of ideas".

The point is to get everyone talking about the meme until it becomes a legitimate "side". To in introduce humans to a radical idea that is far outside what they would normally consider acceptable, you have to reframe the idea and/or their beliefs. The easiest way to do that - which marketing departments have known for a long time ("branding") - is by repeated exposure. If enough people talk about e.g. ethnic cleansing in a way that gets you to repeated argue back about how they are "obviously wrong", you will eventually believe it's a legitimate political point of view that people might have.