[dahart]

Personally, I wouldn't argue for one or the other being nicer, they each have strong use cases at different times.

I like to use feature flags for: 1- features that need to be A/B tested, 2- huge features that dev lasts for more than 1-2 weeks, 3- features that take more than a small handful of people to either write or test.

I like to use branches for: 1- code that definitely should not be inflicted on other teams until ready, 2- features that take between 3 days and a week or two, relatively short cycle, and 3- features that need more than one person and/or more than one commit to finish, but less than maybe half a dozen.

Assuming it doesn't impact the code review process, I like to commit to master directly, without a feature flag, for: 1- any small features contained in a single commit written by a single person, and 2- hot patches and bug fixes that roll in after merge.