[dmix]

I recently saw it in NYTimes and two major Canadian papers (Toronto Star and National Post). Each was about the new iPhones and mentioned "Essential" in the context of new pressure from competition (among other brands such as Samsung).

It was mentioned in passing as if it was a known competitor.

Note: I never complain about downvotes, but I'm confused why it's -4, do people think I'm lying? Although my comment is not yet grey, which means they were all newbie members.

I didn't say see it in any particular Tech blogs such as Ars, maybe I should have made that clear...