That he was an older guy surrounded by a harem of younger “girlfriends”? Or that he had a sex grotto in his mansion?
“Hugh Hefner” the personality may have been perceived as sleazy, but I’m sorry I never had a chance to speak with Hugh Hefner the entrepreneur and media magnate. I’m sure the public/private differences would have been glaring.
More that he was promoting a what I would call a neo aristocratic lifestyle and that this sort of lifestyle was something to aspire towards. I don't care about what he did in his life, but I do care about him promoting it.