[davidgerard]

GDPR is also a useful thing for geeks, in order to kill terrible ideas.

"You'd like to keep this data from this forever? Certainly! Now if your business unit is committing to GDPR responsibility for maintaining this data, we'll notify the DPO and ... oh, you want to delete it? Done. Cheers!"

I am enormously pleased to say that the techies in our organisation are absolutely onside with this, even as it will be work. Because it's clearly the correct idea.