[eastdakota]

While we intend to provide ways for our customers to insert advertising or partner with third party advertisers, I don't think we'll be providing an ad network ourselves anytime soon. As a result, end users will have much more control over exactly how their content is monetized.

Using your example, a firearms video stream could stream videos through Cloudflare Stream and sell ads themselves or partner with an ad network that was willing to sell them to an audience that cared about firearms. I totally agree that the one-size-fits-all solution of Facebook or YouTube reverts to the lowest common denominator and, in doing so, will inherently not be right for every publisher.