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by C4stor
3183 days ago
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https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/ The point of Joel's article is that "Smart companies try to commoditize their products’ complements." For what I understand, Yahoo is a media company, and as so it may try to commoditize a natural complement of today's media companies, which is data search. |
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Smart companies commoditize their products' complements (something that needs to be bought with the product) so that whoever wants buy their product has a large variety of offerings to select from. For instance, MS-DOS's ability to run on any standard PC architecture machine commoditized the PC.
It's not clear how commoditizing data search makes selling media to consumers easier, because consumers of media don't buy data search. In fact they expect it to come for free from the media company.
Might it not have the opposite effect instead? That is, it makes starting up a media company cheaper and allows competitors to spend more money on acquiring media?