[zAy0LfpBZLC8mAC]

I kindof think that's a pointless question!? Even if that is an unjustified interpretation of the term, it still is an empirical fact that most people understand it that way and that corporations use this empirical fact in order to frame their failure as somebody else's.

If you want the public to understand that being impersonated is the fault of the person/institution being duped, it's probably not helpful to use a term that the public understands to mean that the person being impersonated is at fault, whether that interpretation is justified or not.