Because it's ambiguous, Freeman Dyson the physicist who has many things named after him, has (as far as I can tell) nothing at all to do with James Dyson who is the guy with the vacuum cleaner and now car company. If you know much about science, "that Dyson" is Freeman, if you don't, it's James or his company.
I can see Tyson launching their own line of cars. Their farms and processing/packing facilities are huge - so it stands to reason they would have their own internal intra-site transportation departments that would devise ways of moving people around for the greatest efficiency - and if they decided the company and its shareholders would be better-off with their own self-made line of electric cars for moving people (and chickens) around their farms and abattoirs - and if they discovered it would be profitable to sell these vehicles to the public too - then more power to them!
I for one, look forward to driving a Tyson Chickenmobile - it sure beats the OscarMayer Wienermobile![1]