[pgeorgi]

> assuming the EU court has jurisdiction

If the company wants to do business with a EU customers, they have _some_ surface area in the EU, which is enough.

> an income stream in the EU

If the company cares for EU customers, there's probably also _some_ way to make money on them. Unless EU customers will exclusively get Netflix USA ads in the future (which are 100% useless to them) on an otherwise 100% free service, there is a money stream to hook into.

[vidarh]

That's not necessarily true for every site, though. A US site selling goods to EU consumers via US payment providers does not necessarily have any assets or income stream going through EU banks etc. that they could easily go after.

That said, that's usually only a problem with small companies. Very few large companies manage to avoid all financial exposure to the EU and still do business with EU residents, so it has relatively little practical impact.

[rmc]

Not only the money stream part, but if a big company pulls out of the EU, then they leave a big hole for someone else to fill. And you've just created a competitor who has a market base that you are choosing to not compete it.

e.g. if Facebook pulled out (unlikely), then someone can just make a new Facebook site (we already know what functionality to copy), and then suddenly Facebook has a competitor.