[krf]

It only left in terms of attention from startups I suppose. I also disagree with the reason the article suggested - SQL could not handle the loads. My opinion is that startups simply liked the idea of not having a schema as it fit their agile approach. So, they went NoSQL because it allowed them to get going faster and change easier.

[xirdstl]

That, and they like to believe they need to scale like Facebook.

[Myrmornis]

Sadly, this is a common reason.