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by kbenson
3192 days ago
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I believe the number of voters in key districts needed to swing the electoral college to Clinton was in the tens of thousands. If it was targeted perfectly (which of course is impossible), that's almost two dollars a person that needed to be influenced. How many Facebook ads impressions does that buy per person? While I think it's unlikely that anyone could have accurately targeted to that degree, it does put into perspective just how important targeted advertising might be to something like this. Additionally (and I think more likely), the advertising might have been been used more as an agitation device, and to reduce the trust in traditional information through highly effective misinformation. If you can start viral memes, it doesn't matter how many impressions you paid for, what's important is how far the meme spreads in the end. A single shared article can lead to tens of millions of views and re-shares. In this case, money is purely a way to help get critical mass for your specially crafted meme, so it doesn't necessarily compare to candidate spending directly, which needs to both educate and counteract opponent messaging. Targeted disinformation can just ignore failed meme campaigns and counteractions to them and move onto the next meme, since it's effectively anonymous. 1: https://medium.com/@hoffa/hillary-only-needed-to-switch-53-6... |
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So far, everyone I've asked has told me that they didn't. I can't find one person who admits they were influenced by memes or the click bait articles.
I'm sure a few people did have their views changed by them, but I suspect the number was vanishingly small. It's nice to find an easy reason and shuffle the blame elsewhere, but I think the election results can be squarely blamed on America.
Really, ask around. I've tried all sorts of variations on the question, and wasn't usually as blunt as I was when I asked you. It's not even really gerrymandering, at least for POTUS. Those are pretty straight districts.
No, we are pretty much entirely responsible for our election results. A good portion of the country still feels this is a good thing. If it helps, I did not vote for the winning candidate.