[usrusr]

Same for service sector automation: in California it is easy to say that technology will bring new jobs to displace the lost ones, but what is rarely seen is how every engineer at Google or Facebook is replacing whole offices of more traditional (and incredibly inefficient, compared to googbook) local ad media sales and administration all over the world. If progress brings efficiency, there will be less work. Zero sum competition can eat up those efficiency gains providing substitute jobs, but then what is the point of progress?

[sien]

The data says that in 2010 there were ~160K jobs in advertising in the US but in 2015 there were 200K.

https://www.statista.com/statistics/498424/number-advertisin...

However, it's the newspaper jobs that have gone:

https://www.theguardian.com/media/greenslade/2016/jun/06/alm...

The next thing to look at would be the change in IT jobs.

[thephyber]

> The next thing to look at would be the change in IT jobs.

We are already deep in the current cycle of disruption by software. "IT" (if you include programming, security, data centers, support staff etc) is fairly large and more diverse than advertising and/or "newspaper".

I don't think it works like a waterfall / Gantt chart; it happens in parallel and we are currently seeing lots of white collar office jobs changing. (HR|Finance|Recruiting|Legal Council|Retail) are all getting optimized to the point that their ranks are thinning quickly. My first job was moving physical file-folders between a storeroom and an office -- that job is now obsolete as those files have largely been digitized.