Is the story that 68% of the traffic is naked laundering or that 68% of the traffic is people buying into ICO that are not already enfranchised in ethereum?
Could be laundering but even with that you wouldn't want all of the source currency to be illegitimate so only a fraction of it would be. So it would probably cover both cases.
It's not laundering, it's spoofing by some of the earliest Ethereum holders who are trading with themselves on the exchanges to create the appearance of volume and liquidity to drive up the value of their coins.