They also have suggested apps in the Store live tile, and on the top of the programs menu. Some of those are not directly from MS, but again at least half are at the moment (Minecraft, etc).
Easy to turn off the live tiles and the suggested apps, and you can very quickly type to find any app so many people probably don't even look at the programs menu.
Windows 10 has been frustrating, I could understand them doing this with Basic but you have to pay a hefty premium for the Pro version and you still get this crap.
If you don't see them, you've likely disabled them.