[brownbat]

I would like to see major disaster relief specials try a tagline at the bottom:

Text ##### to donate $5 to GiveWell, which will channel your funds to the charity measurably best equipped to alleviate human suffering like (but not exactly like) the suffering caused by this disaster.

On the other hand, there was outrage after 9/11 when donated blood was diverted to other needs. Some donors apparently wanted all 475,000 units of donated blood to be used specifically to treat 9/11 victims (who required in total something like 200-300 units of blood, which was available in existing stocks).

One of the best things we could do would be to convince people that suffering is suffering and helping is fungible.