[iainmerrick]

d) the whole luxury/jewelry transition of the company

This Steve Jobs? https://www.cultofmac.com/270831/steve-jobs-luxury-yacht-spo...

I don't know where people get the idea that Jobs was always right. He was a master of changing his entire opinion on a dime (usually for good reasons, to be fair) but still acting as if he'd been right the whole time.

[johansch]

I really don't see the correlation between his product design/marketing/pricing choices and him owning a yacht? Are you saying I thought he was a closet socialist/communist? (No, I did not. (hah))

The whole thing is that being a jewelry company is intensely boring and mentally uninspiring. Not pushing things forward in any way or manner. Just making them more luxorious in order to increase the margin of the existing market.

How many iterations before we see diamond-encrusted iPhones?