[rebootthesystem]

> Wow, I had no idea this was happening!

This is, by far, my primary complaint about Kickstarter. They insist on sending me emails with "Things we like on Kickstarter". It is, generally speaking, full of absolutely irrelevant projects in the context of someone with a history on KS indicating I am only interested in technology projects.

It is truly infuriating because it always leads to exactly what you said: I had no idea project x was on KS.

I don't know what it is. Some kind of an internal cult. Or is it incompetence? They have my entire history on their site spanning years of supporting projects. Yet they think I might find campaigns about bow-ties and butterflies interesting? Unbelievable.

I wonder how much better campaigns could do if KS actually got their shit together?