[astura]

This is more or less true. The pharmacy company Burroughs Wellcome is largely blamed for pathologizing "genital herpes" starting in the late 70s.

https://broadly.vice.com/en_us/article/ypa8nb/did-big-pharma...

[refurb]

Wait a second. With heroes you get painful, oozing sores on your genitals. It sometimes never goes away and can flare up at any time.

Does it really take a company to make people think of it as a disease?

"Oh my penis feels like it's on fire and oozing all over me. However, I wouldn't call it a disease."

[yoklov]

AIUI it wasn’t considered a disease similar to how cold sores aren’t.