It's not a great analogy IMO. It's just stating that if you don't address all of your customers' concerns, they will stall. I've got seven metrics [red bags] on which I evaluate these vendors, and your webpage covers five of them in ten bullet points. I wonder if it will handle these other two criteria, hmm. I'd better put this in a queue to think about later (keep waiting for my bags). Vs: "all my bags are here, shut up and take my money!"