[sp332]

Once you've acquired the content, the marginal cost of a view is very low. So it makes sense to get as many customers as possible even if that means charging a lot less per view. And the stability of subscription income is nice too. I'm sure there are lots of people who have a $10/mo subscription going for years who hardly use the service at all.

[toast0]

I haven't seen any data for video content, but I imagine some content is pay $$$ to steam to as many users for a limited time, but much of it is probably pay $$$ to be able to stream it, plus $ each time it is streamed. And I imagine some deals are based on a share of revenue. I wouldn't be surprised if content was significantly more expensive than bandwidth.