|
|
|
|
|
|
by Gracana
3200 days ago
|
|
|
> Why on earth would you decrease your success by 20-30%(I'm guessing) by using less appealing headlines? Because you respect yourself and your audience enough to be honest, even when dishonesty could attract more eyeballs to advertisements? |
|
|
The purpose of a headline is to get more people to click so that they receive the value you've created. If your headline is a little less compelling - fewer people will receive the value, the world will be a little worse off. So if you believe in your ideas, and care about expressing them - you do whatever it takes to convey them successfully. Utilitarian ethics.
You know you are competing with a huge amount of clickbaity entertainment, so if the things you create are high quality, it makes sense to do things that won't predictably cause you to lose.
I understand your point of view and why you'd find this distasteful, and, personally, I don't use as much clickbait as I probably should. But my opinion on this stuff has shifted over time, so I just want to express it.