[KGIII]

HN is full of cynics today. Google commits to taking a step in the right direction and people just refuse to believe it. I don't mind the downvotes, I've got karma to spare, but it is pretty silly. They should be applauded and encouraged, and we should be happy they are going this far.

It's in Google's best interest to make ads less intrusive and offensive. That way, people have less incentive to block them. Google can, and will, still profit from ads. However, they need to be good stewards or more people are going to just block them.