[QAPereo]

Safeway also has their own grocery delivery service, so there's more synergy for you. I do think by far the biggest bonus here is gaining access to Safeway's experience, and supply chain. It's not an easy thing to get right, and definitely easier in most cases to buy that existing expertise/system, or be bought as in this case.

I wonder if more delivery systems might go this way, instead of partying with a bunch of restaurants that mostly can't support them because of their existing terrible margins. In a sense Amazon and Whole Foods are already there now, since Whole Foods has a huge line of prepared foods, pizzas, sandwiches, etc... and they already deliver. If they expanded that a little bit, use their own supply chains and produce, and essentially set up warehouses to prepare various kinds of meals to be rapidly delivered by Amazon. Basically everything they need is already there, it's just putting it together. How often would that kind of option win out over something relatively overpriced, and often potentially less healthy like Caviar, Dining In, or Dashed?