[pjmurray]

What was your motivation for getting it done right from the start, rather than bootstrapping it yourself first for proof of concept/profitability? time constraints?

Obviously you have made some assumptions as to how long profitability will take - something I presume only comes with experience.

Not to over step my mark, but what magnitude of savings is needed to fund this sort of development? I ask this as I have recently started work on my own project, and am curious if my savings are even ballpark to consider outsourcing it.