[AnthonyMouse]

Then what purpose does EME serve?

That seems to be the false dichotomy. The claim is that EME is justified in order to get rid of the oh-so-evil Adobe Flash. But if using native apps is a satisfactory alternative that can also replace Flash then why do we need to corrupt the web?

[kelnos]

Because "corrupting the web" is still going to be a better experience for consumers, and cheaper/easier to implement for producers. If EME didn't make it in, they'd build their own native apps, but they don't want to have to do that if they can help it.