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by kelnos 3202 days ago
I think you're conflating "the web" with "the internet". Media companies only need the web for discovery; for display they can release native desktop apps, which can even be launched from the web.

I'm not thrilled with DRM in the browser, but at least it's heavily sandboxed, and is way preferable to a series of native apps that get full access to my desktop.

1 comments

>Media companies only need the web for discovery; for display they can release native desktop apps, which can even be launched from the web.

What percentage of consumers exclusively consume media through apps, though?

Doesn't matter, because we don't currently live in a world where that's necessary. If Netflix/Hulu/HBO/etc. weren't available through the browser, you better believe they'd install the native apps. Sure, there will still be plenty of (mostly long-tail) DRM-free content available through the browser, but the stuff with mass appeal won't lose much of that appeal just because people need to install an app.