[nkw]

>Media companies couldn't give any less fucks about the web. They can go 100 years without publishing on the web, since they have other revenue paths that they're perfectly happy with.

LOL. With what? Their paper? Their DVDs? Their CDs? Their cable channel subscribers?

[kelnos]

Their in-house or contracted native app, of course. Which you bet they'd build if they didn't succeed in getting functional, reliable DRM on the web.

Most of them already have pretty nice mobile apps; writing a decent native desktop app or three wouldn't stretch their capabilities at all.