[tveita]

> Media companies couldn't give any less fucks about the web.

This is pure bluster. As if they'd just walk away from one of the highest reach distribution platforms and all the money that comes with it just because they were denied a gaping vulnerability surface that provides no benefit for either them or the consumer. Sure, instead of learning the lesson from Spotify they'll just leave pirating as the #1 accessible and convenient method of getting content.

The media companies are coming to the web, DRM or no DRM, but of course it costs them nothing to bluff and claim they will take their ball and go unless they get all the special treatment they want.

[kelnos]

They certainly wouldn't walk away from the web for discovery and advertising, but they can and would easily walk away from it for the last part of distribution: sending you the content bits and having them display on your screen. They don't need the web for that, and they can build a perfectly good experience without it.