[vitovito]

During SXSW this year, I had a discussion with someone about domain reselling. They said that rather than try and resell just the bare domain, they went to an inexpensive logo design service and had the domain branded first, with the landing page showing the logo and a simple layout saying the domain and brand were for sale. You'd be offering the logo you just bought, plus the Twitter account, and maybe even the details of the project.

He said that the branded ones always sold quickly and for much more than the bare domains did, although I don't recall the figures. It was worth his time and money to have the additional work done on them, apparently.