[tptacek]

Most newspapers already run services like this one. It's not a new idea. All they're doing is making an internet-wide one. The business model? Sell it to end-users or sell it to newspaper obit sections as a managed service.

I'm not sure I see the risk here. Cemeteries are carefully managed because people care a lot about how their remains are cared for. They don't have anything resembling that level of concern over JPG's.

[cmurphycode]

Well, that's the trick, isn't it? You have to make people care enough about their "digital remains" to want the service, but not enough to worry about the risk. Will the new generation of techno-literate users find the happy medium and make this startup successful?