It's likely that this is a paid post. And if that's the case, then I think it's money well-spent, as this is a beautiful post and an effective advertisement.
Zenith is also debuting a new material for the case: a composite called Aeronith. Aeronith is essentially an aluminum foam; melted aluminum is poured into a mold "where a procedure initially developed by Hublot transforms it into an open pore metal foam," according to Zenith. The voids in the foam are then filled with an "extremely light polymer" and the result is 2.7 times lighter than titanium, 1.7 times lighter than solid aluminum, and even 10% lighter than carbon fiber..
F1 engine tech, in a watch case, and that's not even the innovative part. Sooooo cool.