[randfish]

seekely - I'm the author of the post and am very sorry for being condescending. That wasn't my intent and on re-reading, I can see that it came across that way. I offer my apology.

I was writing a bit more emotionally than I usually do, and, as I said in the post, am much more frustrated with those who provide startup advice ignoring the power of SEO than I am with startups who don't engage in it. Startups have a million things on their plates. Those who make lists recommending marketing practices have just one task, and I think it's negligent to ignore such a valuable marketing tactic for web-based companies.

[jamescoops]

i think you're wrong about Octopart - they are optmising around individual part terms e.g. http://octopart.com/category--Integrated+Circuits--Semicondu... not for a generic "electronic parts" ranking. Their recent user data indicates this has been pretty successful - basically SEO - adding categories to search.