[pscsbs]

Focus on making the concept of a "social network" less disruptive from a personal standpoint, and more "complementary." There is a wealth of evidence that Facebook, as it exists today, is toxic to mental health and relationships. If you could create a social network that is seamless and complementary to your existing interactions in the physical world, that would be a compelling product.

How to do it? That's the $1B question.

[ismail]

I would say that part of the reason of FB popularity are the features that are addictive and disruptive. Same with IG. They design for addiction. The question then becomes if you do not design for addiction can you achieve success on the level of FB? If you are thinking in a social sense, then I would ask the question: how might we design an app that helps people connect, without being intrusive and letting people really connect?

[majewsky]

IG = Instagram? I'm only guessing. The Wikipedia disambiguation page has a lot of expansions for "IG".

[justhw]

yes