[pillowkusis]

>The media should practice more circumspection

They won't for exactly the reason the lawyers do this. This is a trendy, hot topic (look how many comments it has on HN so far). This is "news" fodder for media outlets. They don't mind that they're being taken advantage of as long as they get a non-zero amount of ad views out of the deal. Win/win for the lawyers and the media, although definitely a loss for those reading.